A Primer of Visual Literacy

1

 The Character and Content of Visual Literacy

P.1

2

 Composition: The syntactical guidelines for visual literacy

P.20

3

 The Basic Elements of Visual Communication

P.39

4

 The Anatomy of a Visual Message

P.67

5

 The Dynamics of Contrast

P.85

6

 Visual Techniques: The communication strategies

P.104

7

 The Synthesis of Visual Style

P.128

8

 The Visual Arts: Function and Message

P.146

9

 Visual Literacy: How and Why

P.182
Bibliography

P.187
Illustration Creits

P.189
Index

P.191